Last year, American companies invested an estimated $18 billion on promotional products.
When considering investing in promotional products, remember that the estimated average recall rate of website banner ads is 27%; for print and TV ads, it’s 53.5%; for promotional products, it’s a whopping 76.1%.
A 2005 study by Louisiana State University and Glenrich Business revealed that an offer of a promotional product (alone or as part of a sweepstakes) drew as many as 500% more referrals than an appeal letter alone and higher recall than traditional media.
In short, promotional products should be a vital part of your ongoing media mix!
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It was a Saturday evening at 7pm. Blizzard Josh was dumping three inches of snow per hour with no break in sight, when Brett Carlson received a call at home from The Hartford Courant. This long-time client asked whether Professional Promotions could produce and deliver 1,000 imprinted T-shirts by 3:00 am that next Sunday morning. It was to be a heartfelt “thank you” to Courant employees who labored throughout the snowy evening to make sure the crucial Sunday morning newspaper got out. The T-shirt was to have an imprint of Sunday’s newspaper headline about Blizzard Josh blanketing Connecticut.
Brett committed to the rush turnaround and delivery. Although he had recently purchased a 4x4 Ford Explorer, the snow was deep and getting deeper. Most roads were not plowed. In fact, even the major package delivery companies had suspended delivery operations earlier that day!
And what about those 1,000 T-shirts sitting there white as the driven snow? There wasn’t much time, but there much at stake. Just before midnight, Brett left his residence to pick up the camera-ready art in Hartford. At 12:45 am, production began. By 2:30 am, Brett and his 4x4 full of still-warm imprinted shirts were backing up to the Hartford Courant loading dock. Peering through the windshield, after fighting near-impossible visibility all the way there, Brett could see his smiling client giving the double “thumbs up” acknowledging the arrival. On that frosty morning, that image of a joyful client was so comforting, it alone justified all the effort.
At Professional Promotions, we won’t let the opportunities to build and enhance your image slip away. We have a reputation for plowing through production and delivery problems to support a brand. We are willing to weather the worst of storms—literally and figuratively—to keep up your image and ours. We promise you’ll never get a snow job from us—unless you ask for it!
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| "Thank you and the pros at Professional Promotions very much. You did a great job for us in a short time. I appreciate the great customer service and “can-do” attitude that is rare to find these days. From the concept in Hartford on Wednesday night to the production in Chicago on Thursday to delivery in Baltimore on Friday morning, when you say Consider It Done, you apparently mean it! Our CEO will be very pleased to have the promotional buttons for the Awards dinner tonight."
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